Here are the top Institutional holders of Purple Innovation Inc. (PRPL) shares

236 institutions hold shares in Purple Innovation Inc. (PRPL), with 312.84k shares held by insiders accounting for 0.47% while institutional investors hold 99.36% of the company’s shares. The shares outstanding are 60.52M, and float is at 47.09M with Short Float at 7.59%. Institutions hold 98.89% of the Float.


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Purple Innovation Inc. (NASDAQ: PRPL) is 0.18% higher on its value in year-to-date trading and has touched a low of $4.74 and a high of $41.08 in the current 52-week trading range. The question becomes, what are the chances the stock will continue to grow shareholders’ wealth in the market. Here’s what analysts think will happen to its price in the coming time. The PRPL stock was last observed hovering at around $32.64 in the last trading session, with the day’s gains setting it 0.36% off its average median price target of $35.50 for the next 12 months. It is also 26.67% off the consensus price target high of $45.00 offered by 10 analysts, but current levels are -10.0% lower than the price target low of $30.00 for the same period.

Currently trading at $33.00, the stock is 4.40% and -4.87% below its SMA20 and SMA50 respectively. However, with a daily trading volume of 0.54 million and changing 1.10% at the moment leaves the stock 18.40% off its SMA200. PRPL registered 630.09% gain for a year compared to 6-month gain of 28.81%. The firm has a 50-day simple moving average (SMA 50) of $33.63 and a 200-day simple moving average (SMA200) of $31.33.

The stock witnessed a 5.84% loss in the last 1 month and extending the period to 3 months gives it a 0.00%, and is 13.71% up over the last 5 days. If we measure the stock’s price variations over the week and the month, we find that the volatility rates stand at 4.73% over the week and 6.01% over the month.

Purple Innovation Inc. (PRPL) has around 1600 employees, a market worth around $2.22B and $648.50M in sales. Current P/E ratio is 149.32 and Fwd P/E is 29.33. Profit margin for the company is 0.60%. Distance from 52-week low is 596.20% and -19.67% from its 52-week high. The company has generated returns on investments over the last 12 months (53.70%).

Purple Innovation Inc. (PRPL) Analyst Forecasts

Analyst recommendations provided by FactSet shows that the consensus forecast for Purple Innovation Inc. (PRPL) is a “Buy”. 10 analysts offering their recommendations for the stock have an average rating of 1.70, where 0 rate it as a Hold and 1 think it is a “Overweight”. 9 of the analysts rate the stock as a “Buy”. 0 analysts have rated the stock as a Sell or Underperform.

Purple Innovation Inc. is expected to release its quarterly report on 08/18/2021 and quarterly earnings per share for the current quarter are estimated at $0.09 with sales reaching $166.25M over the same period.The EPS is expected to grow by 121.10% this year, but quarterly earnings will post 32.00% year-over-year. Quarterly sales are estimated to grow 35.90% in year-over-year returns.

Purple Innovation Inc. (PRPL) Insider Activity

A total of 18 insider transactions have happened at Purple Innovation Inc. (PRPL) in the last six months, with sales accounting for 6 and purchases happening 12 times. The most recent transaction is an insider sale by McGarvey Casey Kale, the company’s Chief Legal Officer. SEC filings show that McGarvey Casey Kale sold 55,000 shares of the company’s common stock on Jan 25 at a price of $40.52 per share for a total of $2.23 million. Following the sale, the insider now owns 0.0 shares.

Purple Innovation Inc. disclosed in a document filed with the SEC on Nov 24 that Anthos Pano (Director) sold a total of 8,752 shares of the company’s common stock. The trade occurred on Nov 24 and was made at $28.50 per share for $0.25 million. Following the transaction, the insider now directly holds 24418.0 shares of the PRPL stock.

Still, SEC filings show that on Nov 23, Anthos Pano (Director) disposed off 248 shares at an average price of $29.00 for $7192.0. The insider now directly holds 32,922 shares of Purple Innovation Inc. (PRPL).

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