Here is a breakdown of major shareholders in Purple Innovation Inc (NASDAQ: PRPL)

Purple Innovation Inc (NASDAQ: PRPL) is -30.57% lower on its value in year-to-date trading and has touched a low of $0.56 and a high of $1.50 in the current 52-week trading range. The question becomes, what are the chances the stock will make a comeback and enjoy potential growth. Why not look at analysts view on what the future holds for the stock. The PRPL stock was last observed hovering at around $0.76 in the last trading session, with the day’s loss setting it 0.0%.

Currently trading at $0.76, the stock is 2.17% and -0.12% below its SMA20 and SMA50 respectively. However, with a daily trading volume of 0.19 million and changing -0.10% at the moment leaves the stock -11.52% off its SMA200. PRPL registered -2.09% loss for a year compared to 6-month loss of -8.51%. The firm has a 50-day simple moving average (SMA 50) of $0.7648 and a 200-day simple moving average (SMA200) of $0.86321.

The stock witnessed a -4.60% gain in the last 1 month and extending the period to 3 months gives it a -0.65%, and is 1.22% up over the last 5 days. If we measure the stock’s price variations over the week and the month, we find that the volatility rates stand at 6.30% over the week and 6.03% over the month.

Purple Innovation Inc (PRPL) has around 1200 employees, a market worth around $82.77M and $472.01M in sales. Profit margin for the company is -14.16%. Distance from 52-week low is 36.38% and -49.09% from its 52-week high. The company has generated returns on investments over the last 12 months (-41.15%).

The EPS is expected to grow by 44.23% this year

118.0 institutions hold shares in Purple Innovation Inc (PRPL), with institutional investors hold 73.23% of the company’s shares. The shares outstanding are 107.95M, and float is at 103.17M with Short Float at 3.38%. Institutions hold 69.88% of the Float.

The top institutional shareholder in the company is COLISEUM CAPITAL MANAGEMENT, LLC with over 46.86 million shares valued at $48.73 million. The investor’s holdings represent 43.5908 of the PRPL Shares outstanding. As of 2024-06-30, the second largest holder is NO STREET GP LP with 7.74 million shares valued at $8.05 million to account for 7.2027 of the shares outstanding. The other top investors are FMR LLC which holds 5.93 million shares representing 5.5137 and valued at over $6.16 million, while BLACKROCK INC. holds 3.739 of the shares totaling 4.02 million with a market value of $4.18 million.

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